To get an idea, just think at the timeless charm of Marvis and Euthymol toothpaste boxes, which have remained unchanged over time. Indeed, most of the vintage toothpaste packagings had a strong visual identity which made each product unique. In the past, this visual problem didn’t exist. Indeed, modern toothpaste packaging designs often include white backgrounds, dazzling pictures of toothbrushes and dentifrices, and cold colors decorations. For this reason, there are now many different toothpaste tastes available on the market, but if you carefully look at the shelves, most of the times they all look alike. Toothpaste is essential for our everyday oral hygiene but even more for the care of one of the most important accessories we got, the smile.
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